In our last post, we questioned whether e-commerce might change the business organizational models for new startups. Today’s discussion highlights the challenges facing a new player in that arena.
Specifically, the business is PillPack, an online medication delivery service. The company originated in New Hampshire but is now available in 47 American states. California is the most recent state to allow consumers to order their products from the startup. Notably, availability may include both over-the-counter and prescription medications, as well as vitamins.